Maruti suzuki india Ltd. the country’s largest carmaker,Today launched its first sedan car Ciaz in seven years,to take on japnese rival Honda and Korean competitor Hyundai.
MSIL will sell Ciaz starting at Rs 6,99,000(ex-showroom) in a bid break into a segment where it has previously had little success with Baleno and SX4.The Petrol varient of this Sedan are priced between Rs 6,99 lakh and Rs 9.34 lakh while the diesel varient are priced between Rs 8.04 lakh and Rs 9.8 lakh.
Having already recieved over 10,000 pre-launch booking,Maruti is looking at selling 5,000 units of the vehicles every month.The company aims to sell 60,000-80,000 units of Ciaz next year said,Kenichi Ayukawa, CEO said at the launch event.
At is peak,SX4 sold about 3,000 units a month,while the current segment leader,Honda city sell about 5,000 units a month.Overall the mid sized segment witness the sale od 16,000 units per month.
“Millions of the indians enjoyed the Maruti car for years.These customers are looking to upgrade to mid sized sedan.Ciaz is for them,”Ayukawa said while addind that the company has been able to achieve localisation content of 98% for the car.Ciaz has been designed keeping in mind the needs and the expectatons of indian sedan customers,”he said.
We have to enhence our quality.Not only with the car,but with our sales,”
MSIL has pitched Ciaz as a classier,roomier european styled fuel efficient car,targeting indian drivers who want to upgarde to a mid sized sedan.It will be available in both gasoline and diesel varient and in seven colors.
MSIL,along its vendors has invested Rs 620 crores on development of Ciaz.The mid sized sedan has been developed on a completely new platform.In addition to domestic market,the company also plans to export the car to markets in the middle East,Latin America and Africa.
It features delicately flared wheel arches, chrome door handles and a strong shoulder line which works well with the forward leaning stance of the car.
At the rear, the Ciaz gets the now segment-standard wrap around tail lamps which lend the car a premium look. The rear bumper is large and includes integrated reflectors. There’s also a lip spoiler and chrome badges across all variants.
The Ciaz is longer than its immediate competitors, the new Honda City and the Hyundai Verna. Measuring 4,545 mm in length, the Ciaz is expected to offer a better rear seat experience than its predecessor – the SX4.
Inside, the Ciaz gets a simple and clutter-free design. The dashboard design is reminiscent of other Maruti models including the Ertiga and the Swift Dzire with its all-beige treatment. The company has played it safe here like in the styling department. The car gets keyless entry and start, Aux-in, USB, Bluetooth streaming with telephony, automatic retract for the ORVMs, reversing camera and navigation system. It also gets a sunshade for the rear windscreen, which will be appreciated by occupants at the rear.
The integrated audio system is a touch screen unit – a segment first. The steering gets controls for the audio system and telephony controls on the left unlike the competition that has buttons spread on either sides. The faux-wood and aluminium inserts, light colour of the upholstery and plastics lend a bright and airy feel to the interior.
The SX4 has always been a spacious car and the same will be the case with the Ciaz. The cabin is ergonomically designed and comfortable enough to accommodate up to five adults.
Engine and Gearbox
Maruti Suzuki is continuing with the 1.3-litre MultiJet diesel and the 1.4-litre K-Series petrol engine that is currently sold in a few of its existing models. While the diesel unit is found in quite a few models, the 1.4-litre petrol is only featured in the Ertiga MPV. The latter engine makes 92bhp of power and 130Nm of torque. The diesel engine, on the other hand, produces 90bhp of power and 200Nm of torque.
As for the gearbox options, the Ciaz can be had with either a 5-speed manual or a 4-speed automatic gearbox. While the manual is available in both petrol and diesel variant, the 4-speed auto is limited to a select petrol variant. Considering these specifications, there is no denying the fact that the Ciaz is the least powerful car in the class, however, it is still potent enough for most occasions.
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